Bajaj Finserv today announced the grand culmination of Bajaj Dhuniverse, its digital-first music talent platform, with the finale set for March 31, in Mumbai. The event will unveil the ‘Voice of the Nation’ in the presence of legendary composers Shankar-Ehsaan-Loy.
Over the past six months, Bajaj Dhuniverse has emerged as a credible, technology-led pathway for music discovery, enabling over 60,000 aspirants – from metros to deep geographies – to audition through audio and video submissions and be discovered by Shankar-Ehsaan-Loy.
The grand finale will feature live performances by ten finalists and one wild-card entrant – all shortlisted by Shankar-Ehsaan-Loy. The winner will be offered the opportunity to co-create the Bajaj’s sonic identity with Shankar-Ehsaan-Loy and create an independent album with Zee Music Company.
“We owe it to the nation and our people to invest in creating platforms that harness potential and create new role models. We continue to invest in platforms across performing arts, sports, technology and culture, and Bajaj Dhuniverse is one of our long term commitments. The response we have received in Year 1 gives us the tailwinds and the courage to make this even bigger and better in Year 2,” said Manav Mianwal, President – Digital Platforms.
Speaking on the initiative, Shankar Mahadevan said, “What stood out to me about Bajaj Dhuniverse was the intent to find and elevate musical talent from all corners of India. The digitalfirst approach has made participation genuinely inclusive, bringing forward exceptional voices that deserve to be heard.”
Ehsaan Noorani added, “The range, depth and commitment we witnessed during evaluations were extraordinary. The quality of talent coming from across the country has been truly inspiring.”
Loy Mendonsa said, “India has always had immense musical talent. Bajaj Dhuniverse created a platform where musicians could step forward and be discovered. It has been a deeply rewarding experience, and I look forward to the finale.”
Watch: Bajaj Dhuniverse on Youtube https://l1nq.com/PKgN3
