Adani Wilmar Limited (AWL), one of India’s largest Food and FMCG companies, launched its latest television commercial (TVC) for King’s Soyabean Oil in Kolkata. Titled ‘Khai Khai’, the engaging TVC is based on the famous Bengali poem by Sukumar Ray. The TVC highlights the brand’s commitment to provide quality edible oils tailored to regional tastes at affordable pricing for the Indian consumer.
The TVC also emphasizes on Adani Wilmar’s philosophy to foster and celebrate the essence of home cooking, emphasizing the unmatched satisfaction derived from preparing homemade traditional dishes for loved ones. The ad captures and celebrates the Bengali community’s love for food items, showcasing how King’s Soyabean Oil elevates the culinary experience, making every bite delicious and authentic to Bengali cuisine.
Mr. Mukesh Mishra, Senior Vice President, Sales & Marketing, Adani Wilmar said, “We aimed to connect with our Bengali audience by emphasizing their love for food items and demonstrating how King’s Soyabean Oil enhances the overall culinary experience. The TVC emphasizes our commitment to offer quality edible oils at affordable prices and focused on regional tastes.”
Adani Wilmar has launched an integrated marketing campaign for King’s Soyabean Oil, spanning across the next six months. The campaign includes new TVC and digital activations, along with potential influencer collaborations aligned with the brands.
King’s Soyabean Oil offers a convenient and economical option for both urban and rural, especially housewives and working women. The product is available in all range of SKUs including 1L, 5L and 15L.