Purulia’s Chhau Mask Artisans to Tap Global Market

Purulia’s famous Chhau Masks to get better international market access and Chhau Mask makers to be upskilled as corporate entrepreneurs through a CSR project. On 11th April Genius Foundation, CSR arm of Genius Consultant Limited entered into the MoU with Ascensive Edu Skill Foundation to create Market Linkage and Entrepreneurship Development of the Chhau Mask Artisan in Charida, Purulia. The project will be focused on development of market linkage, national and international, for the Artisans to develop entrepreneurs at grass root and instil the idea of working as a collective business. A special emphasis will be given to educate the Artisans on modern packaging technique.

Genius Foundation will provide fund to Ascensive Edu Skill Foundation as per the provisions of the MoU and Ascensive Edu Skill Foundation implement the programme.

Joy Dutta & Subhash Dutta, Chhau Mask Artisans from Purulia attended the event

The MoU was signed in presence of Mr. R. P. Yadav, Chairman & Managing Director, Genius Consultants Limited and Mr. Abhijit Chatterjee, Chairman of Ascensive Group of Companies in presence of Smt. Shaon Sen, Additional Secretary, Department of Labour, Govt. of West Bengal, Shri. S. M. Ejaz Ahmed, Director, BOPTER, Ministry of Education, Govt. of India, Shri. Bikram Das, SEO, NSDC, Ministory of Skill Development & Entrepreneurship, Govt. of India, Smt. Moumita Deb, Asst. Director (H), Office of DC Handicraft, Ministry of Textile, Govt. of India, Shri. Sudharshan Das, Asst. Director (H), Office of DC Handicraft, Ministry of Textile, Govt. of India, Shri. Prashant Rai, Senior Vice President, Arohan Financial Services Limited, Shri. Subodh Bihani, GM-Brand & Communication, Shakambhari Group.

All the Delegates and Special Guests put emphasis on such innovative programmes should be taken for the betterment of the Artisans and to promote the Local Heritage throughout the world.

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