Sri Lanka is one of the most sought after international tourism destination. Sri Lanka Tourism has been serving as a platform for this huge travel market in Sri Lanka. Seeking to give a major impetus to its efforts to woo tourists from India, Sri Lanka Tourism is holding a string of Sri Lanka Tourism Roadshows in the prominent cities of Kolkata, Ahmedabad and Pune.
The Kolkata Roadshow was organized on 25 September at Taj City Centre Hotel. Kolkata event was addressed by Mr Mr. Nalin Perera, Board Member of Sri Lanka Tourism Promotion Bureau and Director General of Sri Lanka Tourism Development Authority and Mr Thisum Jayasuriya, Chairman, Sri Lanka Convention Bureau.
Sri Lanka Tourism showcased its top tourism attractions during the event which was participated by 36 Sri Lankan Travel and Tourism companies and around 200 Indian Tour Operators comprised of travel agents, MICE, Hotels, corporates, etc. The Sri Lankan delegation held meetings with key players of travel and tourism industry discussing about travel opportunities for the tourists from India.
The Sri Lanka Tourism determined to expand the spectrum of tourism products and events that would appeal to all types of travellers, be it a backpacker or a high-end spender who would also like to indulge in adventure tourism and explore the unexplored places.
“The country’s tourism industry witnessed a rise in recent tourist influx years, with Sri Lanka being named the ‘best adventure destination in Asia’ and the ‘best up-and-coming travel destination’ by Lonely Planet. Sri Lanka Tourism is poised to scale new heights by the year-end as the country received 1,70,247 tourists from India up to August 2023. Record number of tourists from India vising Sri Lanka was highest in 2018 with 4,24,887 arrivals,” said Mr. Nalin Perera.
The Roadshow also organized a raffle draw that offered tour to Sri Lanka, hotels, etc. as gifts to the visitors. Sri Lanka Tourism promises best of tourist experience and assure the Indian tourists and investors that the country is open for business and all possible measures have been taken to ensure the safety and security of all visiting the country for leisure and business.