Recognising the vital role women play in society, and empowering them with crucial information regarding their health, EzeRx, a pioneering healthcare organisation on 7th March conducted a free anemia screening to mark International Women’s Day 2024. Organised at Dum Dum Ananda Ashrama Sarada Vidyapeeth, Kolkata the event witnessed a healthy turnout of 300+ women, including school girls. The women received quick and accurate assessments through EzeCheck, EzeRx’s non-invasive portable device which can detect anemia instantly without any pricks or blood draws. The event aimed to promote awareness and early detection of anemia among women, addressing a crucial health concern prevalent in our society.
As a MedTech company that primarily focuses on preventive healthcare,EzeRx’s overarching goal behind the event was to direct and encourage women towards a healthy lifestyle. By reaching out to young minds, EzeRx aims to instil the importance of preventive healthcare early on, fostering a culture of well-being and empowerment among future generations of women.
Recent data revealed by the National Family Health Survey (NFHS) indicates a gender disparity, with 1,020 women for every 1,000 men, more vulnerable to various diseases and health issues. Although pregnant women are especially susceptible to anemia, NFHS-5 findings revealed that only 49.7% of women aged 15-49 undergo comprehensive antenatal checkups. EzeRx is actively bridging these gaps through its unique Women’s Day celebrations, aimed at redirecting women toward healthier lives.
The event witnessed the presence of women from different walks of life, including NGO workers, and healthcare specialists. Apart from comprehensive anemia checks, the event featured a dynamic panel discussion on strategies for empowering women in the workplace led by industry experts and thought leaders. The panel addressed topics such as fostering an inclusive work environment, overcoming barriers to career advancement, and the importance of mentorship in women’s professional development.
EzeRx is set to showcase prototypes of two new products under its EzeDetect product line, which include the Ova5, a women’s fertility kit, and a TSH detection strip for both blood and urine. These products are expected to be launched into the direct-to-consumer (D2C) market in the near future, and the company plans to add many more products to the EzeDetect product line in the coming months.
Chaitali Roy, Co-Founder, and COO of EzeRx said, “Women are usually swamped with many responsibilities that they tend to forget the importance of their health. Hence, we decided to break this pattern and organised this event to encourage women to lead a healthy lifestyle and instil the importance of preventive healthcare. With initiatives like the free anemia screening, we aim to raise awareness about important health issues affecting women and provide them with the tools they need to lead healthier lives. We believe that empowering women is essential not only for individual well-being but also for the progress of society as a whole.”
EzeRx also launched its campaign, #EstartswithHer, celebrating the achievements and contributions of women within the organisation. Through compelling stories and testimonials, the campaign highlights the impact of women in driving innovation and success at EzeRx, reaffirming the company’s commitment to gender equality and diversity in the workplace.