JKMaxx Paints Expands its Presence into East & Central India

JKCement Limited’s paints venture, JKMaxx Paints, has expanded its footprint into East and Central India. The grand launch event took place on Wednesday, March 20th, 2024, at the prestigious ITC Royal Bengal, Kolkata. This momentous occasion marked the official entry of JKMaxx Paints into these vibrant markets, showcasing its diverse product portfolio to esteemed guests and channel partners.

The glittering launch event was attended by distinguished members of the JKMaxx Paints leadership team and esteemed channel partners from Eastern and Central India. Attendees were treated to a captivating experience that included the unveiling of the JKMaxx Paints brand avatar, previews of the product portfolio, and an exclusive screening of the launch film titled “Khushiyon ka Shade Card.”

Mr. Niranjan Mishra, Business Head of JKMaxx Paints, expressed his enthusiasm, stating, “The last year has been momentous for us. Following the successful launch across 8 states in the North, we are thrilled to introduce JKMaxx Paints to East and Central India. With our extensive product range, dedicated and coveted channel partners, wide distribution network, esteemed market reputation, and a legacy of excellence, we are confident in the success of JKMaxx Paints in these newly launched markets.”

JKMaxx Paints offers a comprehensive range of products, including Emulsions, Distemper, Enamel, and Primers, known for their high performance, durability, and aesthetic appeal. With this complete range of decorative paints, JKCement now provides end-to-end solutions for both new construction projects and home beautification needs.

The leadership team expressed gratitude to all channel partners for their unwavering enthusiasm and confidence in the brand, extending wishes for a fruitful collaboration in the exciting journey ahead.