After marking its entry into Eastern India with a successful launch at Acropolis Mall in Kolkata, Mad Over Donuts (MOD) is doubling down on its commitment to the region with the opening of its second outlet in Salt Lake.
This marks a significant step forward in the brand’s aggressive expansion strategy, with plans to open 12 – 15 new outlets in the region over the next 12-15 months, many of which will follow a standalone format to bring the MOD experience closer to local communities. Known for crafting handcrafted, 100% veg donuts and delightful treats, Mad Over Donuts is India’s most loved donut brand, offering a cheerful escape for anyone looking to celebrate life’s little joys. With stores designed as vibrant, welcoming spaces, MOD has become a go-to destination for meetups, study breaks, and joyful celebrations. MOD is rapidly growing its footprint beyond metros, tapping into vibrant, high-potential markets across the country.
The brand’s launch in Kolkata has been met with an enthusiastic response — with fans queuing up for favorites like the bestselling Double Trouble and Chocolate Therapy donuts, and also enjoying MOD’s refreshing range of bubble teas.
“We see tremendous potential in Eastern India and are thrilled with the love we’ve received in Kolkata so far,” said Tarak Bhattacharya, Executive Director and CEO, Mad Over Donuts. “Our aim is to open 7–8 stores in the region over the next two years, which will help us create immersive brand experiences. The Salt Lake launch is a step forward in that direction — and just the beginning of our journey here.”
With its warm orange interiors, colourful donut walls, cozy corners, and signature handcrafted treats, the Salt Lake store continues MOD’s mission of celebrating everyday moments. From spontaneous meetups to study breaks, promotions to post-exam treats — MOD offers the perfect excuse to celebrate anytime.
This expansion signals more to come, with new locations across Eastern India currently in the works, MOD is set to bring its 100% veg donuts, beverages, and cheerful experiences to many more fans in the region.
Visit the new MOD store in Salt Lake and be part of the growing circle of happiness!
Mad Over Donuts
Mad Over Donuts (MOD), established in 2008, has become a beloved destination for handcrafted, 100% veg donuts and treats across India. With over 140 stores and cloud kitchens in cities like Mumbai, Pune, Delhi, Kolkata , Bengaluru, Chennai, Hyderabad and Ahmedabad, MOD has transformed how India enjoys treats, creating joyful experiences with every bite.
MOD’s menu features an array of freshly-topped donuts, bites, brownies, eclairs, and a selection of bubble tea, cold and hot beverages. From comforting coffees to invigorating iced drinks, MOD offers the perfect pairing for its delightful treats. Recognized as one of the top 10 most exciting QSR brands in India by Nielsen, MOD stands out for its commitment to quality, creativity, and customer satisfaction.
Driven by a vision to celebrate life’s little moments, MOD continues to expand its presence while staying true to its core values of innovation and seamless service. Supported by a dedicated team, Mad Over Donuts is on a mission to make every day a little happier, one donut and beverage at a time.