P.C. Chandra Jewellers, one of India’s leading jewellery brands, launched their Mother’s Day campaign #DearMOMents featuring their customers. 12 duos of mothers-daughters and mothers-in-law daughters-in-law appeared in their communications, spread across billboards, radio and digital.
The campaign highlighted the young women discussing their bond with their mothers, mothers in law. Videos were also released on social media platforms, capturing candid & sweet moments between them. To mark the occasion, P.C. Chandra Jewellers has launched an exclusive range of mother’s day themed Dear MOMents gold jewellery collection, all within Rs 30,000/- only.
The #DearMOMents campaign is a tribute to mothers and their unconditional love. Speaking about the initiative, Mr Uday Kumar Chandra, Director, P.C. Chandra Jewellers said, “It was a great experience to connect with customers for the Mother’s day campaign. It brought out real emotions. Our customers also enjoyed participating in the campaign. We look forward to more such engagements for the brand to connect with TG.”