Reebok, a global leader in sports footwear and apparel celebrated International Yoga Day on 21st June with a special event at its South City Mall store in Kolkata with fitness icon
and brand ambassador Malaika Arora.
The South City Mall store is a strategic move under the banner of Aditya Birla Fashion and Retail Limited (ABFRL) to meet the rising demand for premium sportswear in Kolkata. The store boasts a contemporary and welcoming design showcasing Reebok’s signature collections in the brand’s core categories of Running, Training, Walking and Lifestyle. The store provides customers with an immersive shopping experience with an extensive selection of high-performance athletic footwear, stylish activewear, and essential accessories designed to elevate their fitness journeys.
Addressing the enthusiastic crowd, Malaika Arora said, “It is an honour to celebrate International Yoga Day with Reebok at the South City Mall store. The brand has always been at the forefront of promoting a healthy and active lifestyle, and I am thrilled to be a part of this initiative in Kolkata. I believe that fitness is not just about physical strength, but also about mental wellbeing, and through this association, I hope to inspire and empower individuals to prioritize their health and fitness.”
Manoj Juneja, COO of Reebok India, added, “Our newly renovated store in Kolkata represents Reebok’s dedication to enhancing the fitness and wellness journey of our customers. By offering a diverse range of high-performance athletic footwear, such as the innovative DMX Comfort+ for unparalleled walking comfort and the dynamic Maxfoam+ for exceptional running energy return, as well as stylish activewear and essential accessories, we continue to push the boundaries of what it means to lead an active and healthy lifestyle.”