BIBA, India’s leading and homegrown fashion brand, unveiled its latest summer collection themed “Har Nazar Mein Kuch Naya”, along with an exclusive collection for Poila Baisakh at their flagship store at Loudon Street in Kolkata, West Bengal on 8th April.
This new collection symbolised a significant milestone in BIBA’s ongoing journey of offering unmatched fashion to its patrons. Enhancing the excitement of the occasion, the launch event featured the esteemed Tollywood celebrity, Ritabhari Chakraborty, known for her prominence in the Indian television and film industry.
Located in the heart of the city, the Loudon Street flagship store celebrates Poila Baisakh with an exclusive festive collection. Ritabhari, adding to the festive cheer, showcased beautiful Poila Baisakh clothing styles with the guests at the store. Kolkata’s Loudon Street store truly celebrates the BIBA girls with their latest “Har Nazar Mein Kuch Naya ” collection offering a wide range of fashion clothing – ranging from festive wear, everyday Indian wear, and chic work wear. BIBA has also launched new designs of accessories – jewellery and bags complementing the style of the outfits.
Siddharath Bindra, Managing Director of BIBA, expressed his excitement about the new collection in Kolkata, “With the grand unveiling of our latest collection for Poila Baisakh at the flagship store in Loudon Street with renowned Bengali actor Ritabhari Chakraborty, Biba celebrates the fashion culture of the city. With 17 stores spread throughout the city, Kolkata holds a special place in our journey, serving as a cornerstone of Biba’s commitment to bringing Indian wear to every corner of the fashion landscape.”
BIBA’s commitment to tapping into the Indian market secured its unique standing in the retail apparel industry. Through its thoughtfully curated stores, BIBA remains at the forefront of redefining Indian fashion, prioritising customer comfort and satisfaction while offering the finest array of fashion merchandise.
Ritabhari Chakraborty spoke on the collection launch, “Partnering with BIBA has always been a joy. I have enjoyed a long-standing relationship with BIBA and is my trusted brand for every occasion- whether it’s a glamorous event or a casual outing, BIBA’s impeccable designs ensure I always feel confident and stylish. It was exciting to unveil BIBA’s summer and festive collection, the collection truly symbolises the strength and spirit of today’s Indian woman.”
About BIBA
BIBA, a synonym for pretty women in Punjabi, is literally a home-grown Indian fashion wear brand, started by Mrs. Meena Bindra from her house in Bombay with a partial sum of eight thousand, way back in 1988. Soon, the brand started spreading its wings in and around the city as the product’s styling and beautiful hand block prints started getting a fantastic response from the local communities, including many film stars as well. The retail revolution in the country gave the brand the desired recognition and an opportunity to grow across the country. Symbolizing the strength and the spirit of today’s woman, BIBA today is the most loved ethnic wear brand in the country. With a prime objective of providing trend-setting and fashionable Indian attire at an affordable price, BIBA products are available in all three categories of SKD (Salwar Kameez Dupatta), M&M (Mix & Match) and Unstitched Fabric. Now, BIBA has diversified its product from jewellery, fragrance, wallets and footwear The popular demand from its avid patrons led the company to introduce BIBA Girls, a dedicated range for kids between 2 to 15 years. With an aim to tap the burgeoning premium ethnic and bridal wear segment in the country, BIBA recently acquired a substantial minority stake in the designer label- Anju Modi and Rohit Bal.
BIBA products are available through 355 stores across 26 states in India, apart from the presence in all the major retail chains in the country like Shopper’s Stop, Lifestyle, Pantaloons and Central. Over the years, the brand has received awards & recognition from various organizations like Shoppers Stop, Myntra, Images Group for being the ‘Most Admired Women’s Indian Wear Brand’ on many occasions credited to its innovative designs, fit, silhouettes and varied colour palette. Our Founder & Chairperson Mrs. Meena Bindra has been awarded the Lifetime Achievement Award by CMAI and Franchise India for her contribution to the apparel industry. The brand is guided by the vision of Siddharth Bindra, who as Managing Director is responsible for the overall growth of the brand.