inDrive, a ride-hailing app headquartered in California, announced the winners of their “Driver of the Month” campaign in Kolkata on 30th December. This was conducted across four cities in India, to encourage drivers to take more rides and earn the prestige of being crowned the Best Performing Driver!
The inDrive – Driver of the Month Contest was held in Delhi, Mumbai, Pune and Kolkata, where more than over 80K drivers participated across the Car, Auto Rickshaw & Moto category. To win, the participants had to register themselves on the contest landing page, complete eligibility criteria and take the most rides during the month.
inDrive announced the winners, with 60+ winners from Delhi NCR, 50+ winners from Mumbai, 40+ winners from Kolkata and 20+ winners from Pune.
“With the “Driver of the Month” campaign, we aimed to inspire and motivate our driver community to go the extra mile, and set new standards of excellence in ride-hailing service. We received an amazing response from our driver partners: Our driver registration grew by 330%, our active driver percentage grew by 419%, and our drivers completed 300% more rides during the campaign period!” said Avik Karmakar, GTM Manager – South Asia, inDrive. Responding to an question from voiceofkolkata.com, Mr. Karmakar added, ” We are planning to provide insurace benefits to aour riders in near future”.
inDrive’s “Driver of the Month” campaign’s main objectives were to: boost driver engagement and loyalty, enhance brand recognition and visibility, encourage healthy competition among drivers, strengthen the overall quality of service provided to passengers and appreciate and reward their dedicated driver community.
“We are organising a prize giving event for our winners in all four cities, Delhi, Mumbai, Pune and Kolkata. We will be presenting 9 motorcycles and 170 smartphones to our winners across different cities. This is a recognition of the dedication and hard work of our driver partners,” said Sahil Setia, Influencer Marketing Manager SA, inDrive.